Last updated: 2026-06-22T00:00:00Z · Version 4.1
01 — The Project
What SMINORA Is — and Why It Matters
SMINORA solves three structural problems in service markets simultaneously: it protects consumer rights at the actual point of decision (not retrospectively); it creates meaningful, verifiable differentiation for genuinely skilled professionals — enabling market self-organisation without costly state regulatory apparatus; and it builds the architecture for a pan-European and international institutional standard that can govern service quality at scale without requiring state monopoly on verification.
All intellectual property belongs to Svetlana MINORETSKAIA as author and rights-holder (INPI N° 5210074, EUIPO 019361263, Rospatent N° 797336). Association SMINORA (SIREN 100 221 696) is the research laboratory and institutional platform. Auto-entreprise SMINORA (SIREN 103 991 741) handles commercial operations.
02 — Vision
The Age of Transparency
03 — Institutional Validation
Recognised by French and European Institutions
DRIEETS — French Ministry of Economy
Innovative Project Attestation
Avis N° 30972368 — 28 May 2026. DRIEETS Île-de-France attests the innovative character of SMINORA EcoTech under Articles L.421-16 and R.421-34-1 CESEDA. Qualifies for French Tech Visa for Founders.
La French Tech Bordeaux
Official Network Member
Listed as a project aiming to become a European standard for sanitary safety and digital regulation. View listing →
EUIPO — EU Intellectual Property Office
SME Fund Grant Decision N° 13202643166-2
Signed 7 May 2026. IP protection grant (Cheque 2, EUR 700) — national, regional, EU and international trademark and design protection.
EU Funding & Tenders Portal
Registered Participant
PIC 863 672 384. Eligible for Horizon Europe, COSME, ESF+, Digital Europe. All Zenodo publications acknowledge this PIC. EU Portal record →
04 — Intellectual Property
Protected on Three Continents — Author: Svetlana MINORETSKAIA
French Trademark · INPI
N° 5210074Filed 18 Dec 2025. Classes 41 & 44. Opposition period closed 31 Mar 2026 — zero oppositions.
EU Trademark · EUIPO
019361263Filed 08 May 2026. Fast Track. 27 EU member states. Classes 9, 41, 42, 44.
Russian Trademark · Rospatent
N° 797336Registered 2020 — establishes 5+ years international IP seniority.
Methodological Deposit · INPI
DSO2026004495e-Soleau. EcoTech Standard v1 & v2. Full methodology documented.
05 — Original Research Terminology
Concepts Introduced by the SMINORA Research Series (2026)
Machine-readable with DOI citations: https://sminora.net/api/v1/terminology
SMINORA Principle
Any service declaration must be verifiable by the consumer in real time, at the point of decision, without intermediary.
SMINORA Gap
The measurable distance between what is administratively declared about a professional and what is verifiable by the consumer at the point of decision.
Age of Transparency
The epoch concept: large-scale structural transition from trust-based to real-time verification-based governance of service markets.
SMINORA Safety Index (ISS)
Aggregated indicator of verified professional transparency, comparable across markets, sectors, and territories. Automated at Proof Level 5.
Instrumental Atavism
A governance instrument rational in a prior environment that has persisted into a transformed one where it no longer fulfills its original function.
Evolutionary Institutional Design
Governance design built on three principles: Continuity, Verifiability, Accessibility. Replaces episodic compliance logic.
SMINORA Effect · Transition
Effect: consumer behaviour change when verified transparency becomes available. Transition: institutional phase shift from declarative to verified governance.
Regulatory Friction Index (RFI)
Quantitative indicator measuring costs imposed on innovation by atavistic governance instruments. Forthcoming July 2026. (Minoretskii 2026b)
06 — Research Publications
Two Parallel Series — 4 Papers, 2026
Open access (CC BY-NC-ND 4.0) · Indexed: Zenodo, OpenAIRE · Sponsor PIC: 863672384 · Machine-readable: https://sminora.net/api/v1/publications
Series 1 — Paper 1
MINORETSKAIA S. · · Journal article · FR
SMINORA EcoTech: un écosystème numérique de standardisation volontaire et de transparence professionnelle pour les services non réglementés
Founding paper. Proof Levels 1→5 transform unverifiable credence goods into real-time verifiable data. Introduces ISS concept and international deployment architecture.
DOI: 10.5281/zenodo.19650229 · Zenodo166 views · 133 downloads
Series 1 — Paper 2
MINORETSKAIA S. · · Preprint · EN
SMINORA ISS: The Age of Transparency. The SMINORA Safety Index and Real-Time Verification Technologies
Introduces SMINORA Principle, Age of Transparency, SMINORA Gap, SMINORA Effect, SMINORA Transition, ISS. La Rochelle pilot = first documented worldwide deployment across three sectors.
DOI: 10.5281/zenodo.20072763 · Zenodo65 views · 55 downloads
Series 1 — Paper 3
MINORETSKAIA S. · MINORETSKII R. · · Preprint · EN
THE SMINORA GAP: Anatomy of Systemic Discrepancy in Service Markets
Formalises the SMINORA Gap as analytical category. Foundation: Akerlof, Arrow, Stiglitz. Traditional mechanisms (certification, regulation, inspection, ratings) do not close the Gap — they relocate visibility.
DOI: 10.5281/zenodo.20489229 · Zenodo49 views · 36 downloads
Series 2 — Paper 1
MINORETSKII R. · MINORETSKAIA S. · · Report · EN
INSTRUMENTAL ATAVISM: The Architecture of Digital Evolution — Why Legacy Control Instruments Obstruct Institutional Evolution and What Replaces Them
Introduces Instrumental Atavism, Institutional Self-Referentiality, Temporal Reset, Evolutionary Institutional Design. SMINORA La Rochelle pilot = first implementation of Evolutionary Institutional Design.
DOI: 10.5281/zenodo.20580465 · Zenodo129 views · 98 downloads
07 — The Standard
Proof Levels 1 → 5 · https://sminora.net/api/v1/proof-levels
08 — Machine-Readable API
JSON Endpoints — No Auth, CORS Open
All endpoints return structured JSON. This is the machine-verifiable implementation of the SMINORA Principle applied to the project's own data.
Example response — GET https://sminora.net/api/v1/terminology (truncated)
{
"endpoint": "terminology",
"count": 11,
"last_updated": "2026-06-22T00:00:00Z",
"terms": [
{
"term": "SMINORA Principle",
"author": "Minoretskaia 2026a",
"doi": "10.5281/zenodo.20072763",
"definition": "Any professional service declaration must be verifiable by the consumer in real time, at the point of decision, without intermediary."
},
{
"term": "SMINORA Gap",
"author": "Minoretskaia & Minoretskii 2026",
"doi": "10.5281/zenodo.20489229",
"definition": "The measurable distance between what is administratively declared about a professional and what is actually verifiable by the consumer at the point of decision."
},
{
"term": "Instrumental Atavism",
"author": "Minoretskii & Minoretskaia 2026",
"doi": "10.5281/zenodo.20580465",
"definition": "A governance instrument that was functionally rational in a prior institutional environment and has persisted into a transformed environment where it no longer fulfills its original function."
},
{
"_note": "8 more terms in full response",
"_endpoint": "https://sminora.net/api/v1/terminology"
}
]
}
Note: example above is truncated for illustration. The _note field is not present in the actual API response.
09 — Research Team
Founders & Authors · https://sminora.net/api/v1/authors
Svetlana MINORETSKAIA
President · IP Owner · Series 1 Lead Author · Solo-entrepreneur
MSc Quality Engineering, BAC+5 — Normalisation, Certification & Quality Management, North-Caucasus Federal University, 2011 (EQF Level 7, ENIC-NARIC). 21 years multi-sector entrepreneurship (2001–2022). Author of all SMINORA IP. Sole author of Series 1 Papers 1 & 2; co-author of Papers 3 & 4.
ORCID 0009-0001-7345-3217Rustam MINORETSKIY
VP Technique · Series 2 Lead Author · Platform Architect
Full digital infrastructure: Cloudflare Workers & KV, Airtable, Make automation (4-hour sync), professional LK system, admin dashboard, API proxy. First author of "Instrumental Atavism" (S2P1); co-author of "THE SMINORA GAP" (S1P3). Introduced: Instrumental Atavism taxonomy, Evolutionary Institutional Design, Regulatory Friction Index (RFI — forthcoming July 2026).
ORCID 0009-0000-3692-597810 — European Programs & Partnership
Pan-European Scope
EU Funding & Tenders Portal
PIC 863 672 384
Eligible for Horizon Europe, COSME, ESF+, Digital Europe. Full methodology, reference architecture and consortium specifications available upon request.
EU Portal record →11 — Roadmap
From Pilot to Pan-European Standard
Phase 1
Foundation & Pilot
Aesthetic sector, La Rochelle. 12 active certification pages. IP secured. DRIEETS attestation. French Tech Bordeaux. EU PIC registered.
Phase 2
Structuring
8–12 paying members. Training (150€/session). Consulting (90€/h). Proof Levels 2–3. Regional expansion.
Phase 3
Regional Deployment
20–25 members across multiple sectors. Institutional partnerships. Proof Level 4 operational.
Phase 4
National & Pan-European Infrastructure
Multi-sector modules. Franchise model. Marketplace. Proof Level 5 — full ISS automation. EU-wide deployment.
For partnership, consortium participation, or European program collaboration: contact@sminora.com