{
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    "version": "4.0",
    "canonical": "https://sminora.net/",
    "llms_txt": "https://sminora.net/llms.txt",
    "llms_full": "https://sminora.net/llms-full.txt",
    "api_root": "https://sminora.net/api/v1/",
    "data_json": "https://sminora.net/data.json"
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  "organisation": {
    "name": "Association SMINORA",
    "siren": "100221696",
    "legal_form": "Association Loi 1901",
    "ess_ape": "85.59A",
    "founded": "2023",
    "headquarters": {
      "city": "La Rochelle",
      "postcode": "17000",
      "country": "FR",
      "address": "70 Rue des Voiliers, Escale"
    },
    "email": "contact@sminora.com",
    "website": "https://www.sminora.com",
    "linkedin": "https://www.linkedin.com/company/sminora",
    "eu_pic": "863672384",
    "eu_portal_url": "https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/how-to-participate/org-details/863672384",
    "french_tech_url": "https://annuaire.frenchtechbordeaux.com/organisations/association-sminora",
    "role": "Research laboratory and institutional platform for the SMINORA EcoTech standard. IP belongs personally to Svetlana MINORETSKAIA."
  },
  "commercial_entity": {
    "name": "Auto-entreprise SMINORA",
    "siren": "103991741",
    "siret": "10399174100010",
    "naf": [
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      "96.02B"
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    "registered": "2026-04-20",
    "rne_date": "2026-06-17",
    "domain": "sminora.com",
    "role": "Commercial operations: licensing, training (150 EUR/session), consulting (90 EUR/h)"
  },
  "ip_owner": {
    "name": "Svetlana MINORETSKAIA",
    "orcid": "0009-0001-7345-3217",
    "orcid_url": "https://orcid.org/0009-0001-7345-3217",
    "trademarks": [
      {
        "registry": "INPI",
        "reference": "5210074",
        "filed": "2025-12-18",
        "classes": [
          41,
          44
        ],
        "country": "FR",
        "status": "Registered — no opposition"
      },
      {
        "registry": "EUIPO",
        "reference": "019361263",
        "filed": "2026-05-08",
        "classes": [
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          41,
          42,
          44
        ],
        "track": "Fast Track",
        "coverage": "27 EU member states"
      },
      {
        "registry": "Rospatent",
        "reference": "797336",
        "registered": "2020",
        "significance": "5+ years international IP seniority"
      }
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      "registry": "INPI e-Soleau",
      "reference": "DSO2026004495",
      "content": "EcoTech Core Standard v1 and v2"
    }
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  "authors": [
    {
      "name": "Svetlana MINORETSKAIA",
      "orcid": "0009-0001-7345-3217",
      "orcid_url": "https://orcid.org/0009-0001-7345-3217",
      "role": "President, Association SMINORA; IP owner; Series 1 lead author; solo-entrepreneur",
      "education": "MSc Quality Engineering, Normalisation & Certification — North-Caucasus Federal University, 2011 (EQF Level 7)",
      "linkedin": "https://www.linkedin.com/in/minoretskaia"
    },
    {
      "name": "Rustam MINORETSKIY",
      "orcid": "0009-0000-3692-5978",
      "orcid_url": "https://orcid.org/0009-0000-3692-5978",
      "role": "VP Technique, Association SMINORA; Series 2 lead author; platform architect",
      "contributions": [
        "Instrumental Atavism taxonomy",
        "Evolutionary Institutional Design",
        "Regulatory Friction Index (RFI — forthcoming July 2026)"
      ]
    }
  ],
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    {
      "authority": "DRIEETS Île-de-France",
      "ministry": "French Ministry of Economy",
      "document": "Avis N° 30972368",
      "date": "2026-05-28",
      "finding": "Innovative economic project — SMINORA EcoTech",
      "context": "French Tech Visa for Founders — Articles L.421-16 and R.421-34-1 CESEDA"
    },
    {
      "authority": "La French Tech Bordeaux",
      "type": "Official network member",
      "date": "2026-05-11",
      "url": "https://annuaire.frenchtechbordeaux.com/organisations/association-sminora"
    },
    {
      "authority": "EUIPO — EU Intellectual Property Office",
      "document": "Grant Decision N° 13202643166-2",
      "date": "2026-05-07",
      "amount_eur": 700,
      "type": "SME Fund — IP Cheque 2",
      "scope": "National, regional, EU and international trademark and design protection"
    },
    {
      "authority": "EU Funding & Tenders Portal",
      "pic": "863672384",
      "url": "https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/how-to-participate/org-details/863672384",
      "eligible_programs": [
        "Horizon Europe",
        "COSME",
        "ESF+",
        "Digital Europe"
      ]
    }
  ],
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      "series": 1,
      "series_paper": 1,
      "doi": "10.5281/zenodo.19650229",
      "url": "https://zenodo.org/records/19650229",
      "pdf": "https://zenodo.org/records/19650229/files/SMINORA_EcoTech_Zenodo_v2.pdf",
      "title": "SMINORA EcoTech: un écosystème numérique de standardisation volontaire et de transparence professionnelle pour les services non réglementés",
      "type": "journal-article",
      "language": "fr",
      "published": "2026-04-19",
      "authors": [
        "MINORETSKAIA, Svetlana"
      ],
      "affiliation": "SMINORA EcoTech, La Rochelle, France",
      "sponsor_pic": "863672384",
      "license": "CC BY-NC-ND 4.0",
      "indexed": [
        "Zenodo",
        "OpenAIRE"
      ],
      "stats": {
        "views": 166,
        "downloads": 133
      },
      "concepts_introduced": [
        "Proof Levels 1-5",
        "SMINORA Safety Index (ISS) — first appearance"
      ],
      "abstract_en": "Unregulated aesthetic services present structural information asymmetry and silent sanitary risks. The Proof Levels system (1 to 5) transforms unverifiable credence goods into real-time objective verifiable data. Analyses sectoral scalability, international deployment, and introduces the SMINORA Safety Index concept."
    },
    {
      "id": "s1p2",
      "series": 1,
      "series_paper": 2,
      "doi": "10.5281/zenodo.20072763",
      "url": "https://zenodo.org/records/20072763",
      "pdf": "https://zenodo.org/records/20072763/files/SMINORA_Age_of_Transparency_v1.pdf",
      "title": "SMINORA ISS: The Age of Transparency. The SMINORA Safety Index and Real-Time Verification Technologies",
      "type": "preprint",
      "language": "en",
      "published": "2026-05-07",
      "authors": [
        "MINORETSKAIA, Svetlana"
      ],
      "affiliation": "Association SMINORA, La Rochelle, France",
      "sponsor_pic": "863672384",
      "license": "CC BY-NC-ND 4.0",
      "indexed": [
        "Zenodo",
        "OpenAIRE"
      ],
      "stats": {
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      "keywords": [
        "SMINORA Principle",
        "SMINORA Safety Index",
        "ISS",
        "Age of Transparency",
        "SMINORA Gap",
        "SMINORA Effect",
        "SMINORA Transition",
        "information asymmetry",
        "digital governance",
        "trust infrastructure"
      ],
      "concepts_introduced": [
        "SMINORA Principle (full framework)",
        "Age of Transparency",
        "SMINORA Gap (first appearance)",
        "SMINORA Effect",
        "SMINORA Transition",
        "ISS (formalised)"
      ],
      "abstract_en": "Introduces the SMINORA Principle as a complete framework and the Age of Transparency as an epoch concept. The obstacle to transparency is institutional, not technological. La Rochelle pilot: first documented worldwide deployment of the SMINORA Principle across three service sectors."
    },
    {
      "id": "s1p3",
      "series": 1,
      "series_paper": 3,
      "doi": "10.5281/zenodo.20489229",
      "url": "https://zenodo.org/records/20489229",
      "pdf": "https://zenodo.org/records/20489229/files/SMINORA_Gap.pdf",
      "title": "THE SMINORA GAP: Anatomy of Systemic Discrepancy in Service Markets",
      "type": "preprint",
      "language": "en",
      "published": "2026-06-01",
      "authors": [
        "MINORETSKAIA, Svetlana",
        "MINORETSKII, Rustam"
      ],
      "affiliation": "SMINORA, La Rochelle, France",
      "sponsor_pic": "863672384",
      "license": "CC BY-NC-ND 4.0",
      "indexed": [
        "Zenodo",
        "OpenAIRE"
      ],
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      },
      "keywords": [
        "Information asymmetry",
        "SMINORA Gap",
        "Verification latency",
        "Credence goods",
        "Market transparency",
        "Regulatory failure"
      ],
      "theoretical_basis": [
        "Akerlof 1970",
        "Arrow 1963",
        "Stiglitz 2002"
      ],
      "concepts_introduced": [
        "SMINORA Gap (full formalisation as analytical category)"
      ],
      "abstract_en": "Formalises the SMINORA Gap as an autonomous analytical category: the measurable distance between what is administratively declared about a professional and what is verifiable by the consumer at the point of decision. Shows that traditional mechanisms (regulation, certification, inspection, reputation systems) do not close the Gap — they merely relocate visibility."
    },
    {
      "id": "s2p1",
      "series": 2,
      "series_paper": 1,
      "doi": "10.5281/zenodo.20580465",
      "url": "https://zenodo.org/records/20580465",
      "title": "INSTRUMENTAL ATAVISM: The Architecture of Digital Evolution — Why Legacy Control Instruments Obstruct Institutional Evolution and What Replaces Them",
      "type": "report",
      "language": "en",
      "version": "v2",
      "published": "2026-06-07",
      "authors": [
        "MINORETSKII, Rustam",
        "MINORETSKAIA, Svetlana"
      ],
      "affiliation": "SMINORA, La Rochelle, France",
      "sponsor_pic": "863672384",
      "license": "CC BY-NC-ND 4.0",
      "indexed": [
        "Zenodo",
        "OpenAIRE"
      ],
      "stats": {
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      "keywords": [
        "Instrumental Atavism",
        "Institutional Governance",
        "Institutional Inertia",
        "Digital Governance",
        "Evolutionary Institutional Design",
        "Regulatory Friction",
        "Institutional Self-Referentiality"
      ],
      "concepts_introduced": [
        "Instrumental Atavism",
        "Institutional Self-Referentiality",
        "Temporal Reset",
        "Evolutionary Institutional Design",
        "Regulatory Friction Index (RFI — forthcoming)"
      ],
      "abstract_en": "Introduces Instrumental Atavism as an analytical category: a governance instrument rational in a prior environment that has persisted into a transformed environment where it no longer serves its original function. Proposes Evolutionary Governance Architecture with three principles: Continuity, Verifiability, Accessibility. SMINORA La Rochelle pilot is the first documented implementation of Evolutionary Institutional Design."
    }
  ],
  "terminology": [
    {
      "term": "SMINORA Principle",
      "author": "Minoretskaia 2026a",
      "doi": "10.5281/zenodo.20072763",
      "definition": "Any professional service declaration must be verifiable by the consumer in real time, at the point of decision, without intermediary."
    },
    {
      "term": "SMINORA Gap",
      "author": "Minoretskaia & Minoretskii 2026",
      "doi": "10.5281/zenodo.20489229",
      "definition": "The measurable distance between what is administratively declared about a professional and what is actually verifiable by the consumer at the point of decision."
    },
    {
      "term": "Age of Transparency",
      "author": "Minoretskaia 2026b",
      "doi": "10.5281/zenodo.20072763",
      "definition": "The epoch concept: the large-scale structural transition from trust-based to real-time verification-based governance of service markets."
    },
    {
      "term": "SMINORA Safety Index (ISS)",
      "author": "Minoretskaia 2026a,b",
      "doi": "10.5281/zenodo.20072763",
      "definition": "An aggregated indicator of verified professional transparency, comparable across markets, sectors, and territories. Fully automated at Proof Level 5."
    },
    {
      "term": "SMINORA Effect",
      "author": "Minoretskaia 2026b",
      "doi": "10.5281/zenodo.20072763",
      "definition": "Observable change in consumer behaviour and market structure when verified transparency infrastructure becomes available."
    },
    {
      "term": "SMINORA Transition",
      "author": "Minoretskaia 2026b",
      "doi": "10.5281/zenodo.20072763",
      "definition": "The institutional phase shift from declarative governance to real-time verified governance."
    },
    {
      "term": "Instrumental Atavism",
      "author": "Minoretskii & Minoretskaia 2026",
      "doi": "10.5281/zenodo.20580465",
      "definition": "A governance instrument that was functionally rational in a prior institutional environment and has persisted into a transformed environment where it no longer fulfills its original function."
    },
    {
      "term": "Institutional Self-Referentiality",
      "author": "Minoretskii & Minoretskaia 2026",
      "doi": "10.5281/zenodo.20580465",
      "definition": "Level 2 Instrumental Atavism: an institution that exists primarily to sustain its own operational infrastructure rather than its original social function."
    },
    {
      "term": "Evolutionary Institutional Design",
      "author": "Minoretskii & Minoretskaia 2026",
      "doi": "10.5281/zenodo.20580465",
      "definition": "Design discipline for governance systems built on three principles: Continuity, Verifiability, Accessibility."
    },
    {
      "term": "Regulatory Friction Index (RFI)",
      "author": "Minoretskii 2026b",
      "note": "forthcoming July 2026",
      "definition": "Quantitative indicator measuring the cost imposed on innovation by atavistic governance instruments."
    },
    {
      "term": "Temporal Reset",
      "author": "Minoretskii & Minoretskaia 2026",
      "doi": "10.5281/zenodo.20580465",
      "definition": "Diagnostic marker: the point at which an institution's operating logic reverts to a prior-epoch frame when facing transformation pressure."
    }
  ],
  "proof_levels": [
    {
      "level": 1,
      "name": "Declaration",
      "description": "Protocols declared, Fiche Poste live, QR code generated. Consumer can verify immediately.",
      "status": "operational"
    },
    {
      "level": 2,
      "name": "Documentation",
      "description": "Diplomas, certifications, traceability files uploaded and attached.",
      "status": "phase-2"
    },
    {
      "level": 3,
      "name": "Verified reviews",
      "description": "Client testimonials verified and integrated into the public record.",
      "status": "phase-2"
    },
    {
      "level": 4,
      "name": "Third-party validation",
      "description": "Institutional or partner cross-check countersigned on the record.",
      "status": "phase-3"
    },
    {
      "level": 5,
      "name": "AI-automated ISS scoring",
      "description": "Full SMINORA Safety Index computation — machine analysis of all declared data.",
      "status": "v3-trajectory"
    }
  ],
  "pilot": {
    "location": "La Rochelle, Charente-Maritime, France",
    "started": "2026-04-01",
    "active_postes": 12,
    "url_format": "https://www.sminora.com/certificat/?id=POSTE-XXX",
    "professionals": [
      {
        "name": "Tatevik SARGSYAN",
        "module": "B",
        "sector": "Hairdressing",
        "proof_level": 1,
        "status": "Convention signed"
      },
      {
        "name": "Nadiia YEHOROVA",
        "module": "C",
        "sector": "Massage",
        "proof_level": 1,
        "status": "Convention signed"
      },
      {
        "name": "Svetlana MINORETSKAIA",
        "module": "A",
        "sector": "Nail technician",
        "proof_level": 1,
        "status": "Formalisation in progress"
      }
    ]
  },
  "roadmap": [
    {
      "phase": 1,
      "period": "2026 Q2-Q3",
      "title": "Foundation & Pilot",
      "milestones": [
        "3 pilot professionals active",
        "12 active certification pages",
        "IP secured on 3 registries",
        "DRIEETS innovative attestation",
        "French Tech Bordeaux membership",
        "EU PIC registered",
        "Auto-enterprise SIREN 103991741"
      ]
    },
    {
      "phase": 2,
      "period": "2026 Q4 – 2027",
      "title": "Structuring",
      "milestones": [
        "8-12 paying members",
        "Training modules launched (150 EUR/session)",
        "Consulting offer active (90 EUR/h)",
        "Proof Levels 2-3 deployment",
        "Regional expansion in Charente-Maritime"
      ]
    },
    {
      "phase": 3,
      "period": "2028",
      "title": "Regional Deployment",
      "milestones": [
        "20-25 members across multiple sectors",
        "Institutional partnerships formalised",
        "Model stabilised",
        "Proof Level 4 operational"
      ]
    },
    {
      "phase": 4,
      "period": "2029+",
      "title": "National & Pan-European Infrastructure",
      "milestones": [
        "Hospitality, restaurant, mobility modules",
        "Territorial franchise model",
        "Verified Place Marketplace",
        "Proof Level 5 — full ISS automation",
        "Pan-European standard trajectory"
      ]
    }
  ],
  "llms_full": "https://sminora.net/llms-full.txt",
  "last_updated": "2026-06-22T00:00:00Z"
}